ADIDAS BRAND

chaos: football vs motocross

This shoot was part of an adidas campaign about creating the new, inspired by the young freestyle footballers of France, who thrive in the chaos of the Paris city streets. Creative chaos reigns when they are asked to play a game of football against a crew of motocross riders. Yes, you read that right: a football game of freestyle ballers versus motocross riders on their bikes.
"Creativity thrives when two subcultures collide. See what happens when Lisa Zimouche and the S3 Society challenge freestyle dirt bike riders to a match. Experiment with your creativity to create Chaos."

AD: Kim Winderman / Agency: 72andSunny / Athletes: Lisa Zimouche & S3 Freestylers, FMX4Ever Freestyle Motocross / Production: Biscuit