This campaign featured the pro athletes of adidas tennis, including Dominic Thiem, Sascha Zerev, Simona Halep and Angie Kerber. I created two large-scale lighting scenarios based on the art director's concept of light and dark representing the two sides of every player. The creative brief asked that the players be emerging from the light or darkness in such an extreme way that parts of their figure would be obscured by the darkness or light. At the same time, we needed to be able to freeze motion thoughtout a 20x20’ backdrop. Needless to say, this was one of my biggest technical challenges ever, but was also super fun to light and shoot!
"There are two sides to every player. The strategic and the impulsive. The bright and the dark. Which side dictates your game is up to you."
AD: Eva Maria Miller, Joe Connell / Athletes: Sascha Zerev, Angelique Kerber, Dominic Thiem, Simona Halep, Kristina Mladenovic / Styling: Martina Nilsson / HMU: Karolina Kangas / Hitting Partner: Cornelius Haarman / Production: Glam PR