“one top” campaign
I loved this shoot because I got to shoot film for a large portion of the assets! I chose Portra 400 & 800 in both 120 & 35mm for the warm tones that the creative called for.
“Optimism is on the horizon. Summer is around the corner. This campaign captures and evokes this feeling, spotlighting Her and Her friends moving and expressing themselves in this new optimistic chapter—free, together, and confident—move your way.”
AD: Celia Paysan AKQA / Copywriter: Katy Devine / Styling: Maki Katsumoto / HMU: Amy Gillespie & Paige Ashcroft / Production: Mesa Lange