ADIDAS US FOOTBALL

muck city

This segment of the adidas Creating the New brand campaign was inspired by the athletes of "Muck City," FL. These young Belle Glade, FL football players are so fast that they can catch the rabbits that are flushed out when the sugar cane fields are burned. As they say, "If you can catch something on four legs, you can catch anything on two."
"Arguably the fastest football players come out of an area in South Florida known as Muck City. These incredible athletes have inspired new ways to train. Watch football players from around the state of Florida put their skills to the test Muck City-style."

AD: Kim Winderman / Agency: 72andSunny / Athletes: Tevin Allen, Joel Felix, Caleb Decius, Ty Sterlin / Production: Biscuit