ADIDAS BRAND

julie: muay thai, paris

For this adidas Brand campaign, I wanted to find a new way to capture the intensity of training in Muay Thai. Julie was bringing an incredible amount of energy to the movement, so I used photo techniques that would show that power and force in a still image. I chose continuous lighting to create motion blur and capture the energy of the action, and I experimented with extreme angles above, below and inside the fighting, for maximum first person effect.

CD: Michael Castellon / Agency: Half Court / Athlete: Julie Duval / Stylist: Frieda Yem / HMU: Nelly Charraud / Production: 24 Productions